Snapchat AI Research Shows Privacy Has a Utility Limit – WeRSM

People are getting more comfortable giving AI access to their thoughts, plans and personal context. That does not mean they are comfortable giving the same access to advertisers. Snapchat has published research based on a survey of more than 4,200 AI users conducted by Ipsos and WPP. The report’s central argument is blunt: privacy is becoming a value exchange, and users may accept data collection when the benefit feels immediate and personal. AI is becoming useful in private moments The research says 48% of consumers use AI daily, while 50% of creators and marketers describe it as a core part of their routine. Those figures point to a shift beyond experimentation. AI is increasingly being used as an everyday aid for thinking, communication and decision-making. Some of the more revealing findings concern social behavior. Sixty-two percent of AI users said these tools help them maintain conversations. Snapchat users were 2.2 times more likely to agree that AI improves their social life and 1.6 times more likely to use it to plan real-world activities. More than 80% reportedly describe AI as friendly and collaborative, while 74% see it as a judgment-free space for working through complex feelings before sharing them with
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