The summer promotional campaign Follow the Sun that was launched by the Ministry of Tourism and Antiquities in mid-March is showcasing on the global TV channel CNN and on the social networking sites Facebook, YouTube, TikTok, Snapchat, Ad colony, achieved positive results in viewership rates.The campaign has reached users in the countries in which the campaign was launched, namely the United States of America, the United Kingdom, Germany, France, and Italy.Amr el-Qady, CEO of the Egyptian Tourism Authority, explained that this campaign succeeded in achieving nearly 68.6 million views on social media sites in these countries, and reached nearly 495.3 million users.In the USA, the campaign on Facebook achieved 4.2 million views and 8.8 million users, on YouTube it achieved 5.7 million views and made 20.4 million users, on TikTok it achieved 7.4 million views and reached 27.8 million users, and on Snapchat it achieved 4.4 million views and 7.4 million users.In the United Kingdom, the campaign on Facebook achieved 4.7 million views and reached 20.3 million users, on YouTube it achieved 4.2 million views and reached 9.5 million users, on TikTok it achieved 1.7 views and reached 48.5 million users, and on Snapchat it achieved 2.2 million views and…
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Video: Tourism Ministry: Follow the Sun promotional achieved about 68.6 million views
