YouTube is a powerhouse for Google, with revenue up 46% to almost $7 billion

YouTube’s ad revenue rose to almost $7 billion in Q4 2020, marking an end to the pandemic-induced deceleration. Alphabet CFO Ruth Porat said both YouTube and Google Search drove strong quarterly results. CEO Sundar Pichai revealed TikTok rival Shorts was getting 3.5 billion views a day.  Visit the Business section of Insider for more stories. YouTube’s advertising revenue hit $6.9 billion in the last quarter of 2020, bouncing back after a pandemic-driven deceleration in the middle of the year. That’s up 46% from the $4.7 billion YouTube pulled in in ad revenue over the same period in 2019, and was driven by both brands ads and direct response ads.On Tuesday, parent company Alphabet unveiled impressive quarterly results, outdoing forecasters’ expectations with overall revenues jumping 23% to $56.9 billion.All in, YouTube ads account for around 15% of Google’s $46 billion ad revenue for the quarter.   “Our strong fourth quarter performance … was driven by Search and YouTube, as consumer and business activity recovered from earlier in the year,” CFO Ruth Porat said during an earnings call with analysts on Tuesday night.CEO Sundar Pichai said more than half a million YouTube channels had live-streamed in 2020, including  artists performing in their living…
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