Big Techs and social media were among the first to sense the potential of augmented rea- lity (AR) and began experimenting ways to apply it to their platforms with the intention of monetising it on a large scale. As of now, they have not succeeded yet. A first step in this direction, however, came last May with the launch of a new product by Snap, the parent company of the social platform Snapchat, which went through its golden years in Italy in mid-2010s, but still remains very strong in other markets, such as the US. The company’s CEO Evan Spiegel captured the attention of the AR sector with the an- nouncement of Spectacles 4, the latest generation of Snap’s line of smart glasses (a must- have for any major tech company now) that are its most ambitious experiment to date. Spectacles 4 lens created by Clay Weishaar The lenses allow people to see the real world in augmented reality, a goal coveted even by the big boys like Apple and Facebook, who have been talking about AR smart glasses for some time but have not yet brought a finished product to market. “These glasses will allow people to experience AR in…
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Is the future of design in Augmented Reality? – Domus web
