Snap Inc. has announced that it will launch a Creator Studio in Riyadh, Saudi Arabia in 2022 to support its highly engaged local community in delivering new experiences on Snapchat. The company has recently been investing in such studios in key international markets as a means to better serve local talent and business partners, including its growing creator ecosystems of augmented reality (AR) Lens developers, verified users, and local media publishers. Riyadh will be the second location globally to house a Snap Creator Studio Riyadh will be the second location globally to house a Snap Creator Studio following the launch of a similar location in Paris, France. Snap has already confirmed that the two studios will be followed by the opening of other regional studios in the future. 83% of Snapchatters in KSA now use augmented reality on a weekly basis to communicate, the highest use case in the world The Creator Studio in Riyadh will engage current and future creators to showcase user-generated content and AR experiences built with Snap platforms, formats, and hardware. The company will leverage its global network of creatives and technical experts to evangelize new use cases. The studio will further provide in-person and virtual opportunities to train creative and technical talent. Snap will…
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Snap to launch Creator Studio in Riyadh – Digital Boom
