An app claims it can show Instagram users who's looking at their profiles. But it's … – NBC News

Viral excitement and suspicion are swirling around a new app that claims to show Instagram users how others are stalking their content.Millions of people have downloaded Wrapped for Instagram — a third-party app not associated with the platform or its parent company, Meta — catapulting it to the top of the iOS App Store charts over the weekend. The app, which launched in September, purports to reveal juicy statistics to Instagram users, such as how many accounts took screenshots of posts, how many accounts blocked them and which accounts viewed their profiles.As people began plastering their “Instagram Wrapped” results across social media, people also began to worry about the possibility that anyone could now be exposed for secretly lurking on someone’s profile.Year-end social media campaigns summarizing users’ digital activity have long been popular. After Spotify Wrapped began showcasing users’ unique listening habits in 2016, circulating such results quickly became an annual tradition — and in recent years, platforms from BeReal to Apple Music to Grubhub have hopped on the bandwagon. But recap campaigns are usually pushed by the platforms themselves, not through third-party apps.A spokesperson for Meta told NBC News that the Wrapped app “violates our policies and we’ve asked
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