New Direction for Tumblr Under Automattic Ownership | Robots.net

This week, Automattic CEO Matt Mullenweg provided details about the future of Tumblr following the company’s decision to reorganize and shift its workforce to other projects within Automattic. The social blogging site has been facing financial challenges, with a loss of $30 million annually. As a result, 139 Tumblr employees will be reassigned to other areas within Automattic. Key Takeaway Tumblr will undergo significant changes as it aims to become a profitable platform while maintaining its core features. Staff Changes and Reassignments The reorganization within Tumblr will take place on December 31, 2023. The impacted team, known as “Bumblr,” will have the opportunity to choose from various projects within Automattic, including WP.com, WooCommerce, Jetpack, and others. Mullenweg emphasized that these changes were not unexpected, as the Tumblr team had been aware for over a year that a lack of revenue growth would result in the need for workforce reallocation. Monetization Efforts and Future Plans Tumblr currently offers a subscription model for users to support the platform. Only 0.2% of its 11.5 million monthly active users are subscribers, but Mullenweg believes that if 10-20% of users subscribed, Tumblr would be financially stable for the foreseeable future. The company is also considering
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