How TikTok, Snapchat Are Trying to Close the Pay Gap for Creators of Color

Data on pay inequity between white and BIPOC creators is sparse, but influencers say the disparity exists.TikTok and Snapchat executives have built programs to try to assist creators of color.BlackTikTok, CasaTikTok, and Snapchat’s 523 program each have unique elements that aim to close the pay gap.A few years ago, Alexzi Girma noticed a pattern that disturbed her: Very few creators of color were represented in the campaigns she helped organize while working on brand partnerships. And those who did participate weren’t paid as much as their white counterparts.It prompted Girma to think about how she could leverage her experience to help BIPOC creators build their businesses.Today, Girma is TikTok’s Black creator community development manager, leading #BlackTikTok, a virtual space on the social-media platform that amplifies the voices and content of Black creators. Under this umbrella, she’s helped launch several initiatives for Black creators, including a program with a dedicated fund to pay participants and a three-month incubator that offers access to TikTok execs and other support.”It was really important to me to take the insight I learned from working with brands to uplift Black creators and make sure they’re not only getting the credit but the capital they deserve,” she
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