3 Artists Who Were Icons of Tumblr in the 2010s (and How They’ve Endured Today)

While many people think Tumblr died out in the late 2010s, there are still niches of fandom that endure on the website today. Being on Tumblr in that era was a singular experience that I won’t even try to explain (you really had to be there), but you can get a sense for the time by the musicians who were popular then. Here are three artists who made it big on Tumblr, and how they’ve endured today. Lana Del Rey Lana Del Rey debuted in 2012 with Born to Die. While it wasn’t much of a critical success at the time, it had a huge following on Tumblr. Dashboards were flooded with photos of Del Rey in her flower crown and edits of her lyrics over Americana-inspired backgrounds. She was essentially the Queen of Tumblr. Her internet fame was not short-lived, as we know. Lana Del Rey’s popularity lasted well beyond that first album, which even earned a retrospectively positive review from Pitchfork years later. Her music and celebrity endure today; she’s gearing up to release a new country-inspired album this year, and dropped the first single, “Henry, Come On,” on April 11. Arctic Monkeys 2013 was a big year
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