I remember exactly where I was when I found it. At uni. In a cavernous lecture hall. Slouched in a vaguely uncomfortable seat. Ping. A notification on Messenger. “Lol at this,” wrote my bestie from 14km away, accumulating student debt and little else. I clicked on the link. In that moment, I happened upon the most significant social media community of all time. A Facebook group, titled simply but garnished appropriately: “DRAG NAMES!!!!!!!!!!!!” The name – and enthusiastic use of exclamation marks – says it all: it’s a place for thousands of like-minded individuals to share their inventive names for drag queens. ‘I can almost feel new grey matter forming when I happen upon these word plays’: a typical post from the Facebook group. Photograph: Facebook It’s organised like so: each day (or whenever inspiration strikes), a member drops a theme into the void. Think: “biscuits”, “the afterlife” or “ethical non-monogamy”. Then the names pile in. For “chocolate”, one participant proffers Emma Nems. Another, Lindor Evangelista. A third chimes in with particular wit: Her/She. I was instantly titillated. That day in the lecture hall, I realised nothing I could come up with would ever compete with the unbridled originality of
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