Kid Cudi Performs ‘Neverland’ as First Artist in Snapchat’s ‘Under the Ghost’ Music Series

Kid Cudi took the stage at Snapchat‘s Santa Monica studio to perform his brand-new single, “Neverland” — and the app’s users will be able to watch it next week. The rapper, singer and songwriter is the first artist to be featured in Under the Ghost, Snapchat’s new music performance series designed to “bring unique performances and conversations directly to the fans,” according to the company. “Under the Ghost isn’t about polished perfection, but rather an unfiltered glimpse into the creative process.” Kid Cudi said in a statement: “Performing ‘Neverland’ for the first time is a big moment for me. This song kicks off a whole new chapter in my sound and my story. Feels right to link up with Snapchat and give fans something special, straight from me to you.” Popular on Variety Snapchat users will be able to watch Kid Cudi’s Under the Ghost performance next week at @TeamSnapchat, @SnapCreators and Kid Cudi’s Snapchat account. The music series also will be available off Snapchat including on artist’s social channels and (in the future) social channels of sponsoring brands. For Snapchat, the Cudi collab and the Under the Ghost series represent a new effort to drive partnerships in the music biz
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