How Brands Can Continue To Capitalize On YouTube – Forbes

This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Marketing is a creative discipline, attracting people with outside-of-the-box ideas, a flair for writing and design, a desire to build connections with customers, and enthusiasm for a brand or product. Those on this career path often aren’t the people drawn to programming, data, math and technical aspects. Yet in today’s world, AI and other new technologies are coming to the marketing department, offering applications that can make a marketer’s work more effective—if only they would use it. A new study from Canva shows that marketers know the value of data and tech, but they are still hesitant to use it. Two-thirds of marketing and sales professionals are anxious about data, with 3 in 10 going out of their way to avoid using it. Canva’s survey, which includes more than 2,400 marketing and sales professionals worldwide, focused mostly on basic data use, including spreadsheets. Nearly 9 in 10 marketers work with data and spreadsheets on a weekly basis or more, but only 44% feel confident when starting a
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