Tubi launches digital creator videos on its streaming platform – Kidscreen

Hailing from Vimeo, new GM Rich Bloom will head up the Tubi for Creators program, which is focused on bringing YouTubers onto the streamer and funding new productions. Free ad-supported streamer Tubi has launched a new program called Tubi for Creators that’s designed to bring digital-first creators onto its platform. And this content expansion initiative is kicking off with six YouTube partners already on board.  Tubi for Creators was developed to meet an audience demand for content that features “culture and talent from the digital world,” said CEO Anjali Sud.   Former Vimeo GM Rich Bloom has joined Tubi as GM of creator programs and EVP of business development, and he’ll oversee the new program. Bloom has worked at Vimeo for the last five years, building up considerable experience working with digital-first creators and providing them with tools to set up their own subscription-based streamers.  The first YouTube brands to join Tubi for Creators are Dan and Riya (comedy videos), FunnyMike (pictured, comedy and music), Jubilee (political and social discussion), Kinigra Deon (scripted dramedies), Mythical Entertainment (a.k.a. Rhett & Link, comedy videos) and Watcher (unscripted series).  Content from these creators generally skews teens and up, but Mythical Entertainment, which runs the
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