YouTube CEO reveals ‘Sunday Ticket’ is bringing down the age of NFL audience

YouTube CEO Neal Mohan said the company actually “aged down” the NFL’s audience on its platform. AFP via Getty Images YouTube CEO Neal Mohan said the company actually “aged down” the NFL’s audience on its platform, allowing the company to “actually allow that content now to live alongside all of this other amazing creator-first sports content” on YouTube. Speaking on a podcast with Ankler Media founder & CEO Janice Min from Cannes Lions, Mohan said, “That sort of was the flywheel that we were betting on, that I was betting on, and that we’ve seen happen in Sunday Ticket and gave me conviction then to sort of double down and do this for live game as well. … It’s back to that point around like the main event, which is the NFL game, and all the fandom, creator-driven fandom, living in sort of like combination.” Mohan added that his son is a 17-year-old “sports nut,” and “everything that he watches is through the lens of his favorite YouTubers and sports creators. And the NFL recognized that.” He said the company’s upcoming stream of Chiefs-Chargers in Sao Paulo, Brazil, will be the “first really in front of the paywall, open aperture
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