Meta Centralizes Ad Process Across WhatsApp, Facebook, Instagram – MediaPost

by Colin Kirkland , over 1 hour ago At its global “Conversations” conference in Miami on Tuesday, Meta announced several updates to its advertising offerings, including centralizing the ad-creation process within Ads Manager, and providing new messaging ad options in WhatsApp. Meta says it is streamlining how businesses can create and manage their marketing strategy across its three most popular apps — WhatsApp, Facebook, and Instagram. Within Ads Manager, brands “of all sizes” can now “use the same creative, setup flows and budgets” to set up campaigns on these three platforms. “Once onboarded, businesses can upload their subscriber list and either manually select marketing messages as an additional placement, or use Advantage+,” Meta explains in a recent statement, adding that its AI systems will then optimize brands’ budgets across ad placements. advertisement advertisement Allowing AI to take control of optimizing campaigns across apps — ultimately seeking out users who will be interested in a brands’ products and services — ties into Meta’s plan to automate all ad creation by next year. Meta says it is also expanding access to its business AIs, which can make personalized product recommendations, facilitate sales on a brand’s website, and follow up with customers to
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