Augusta National-branded coffee? The club has something brewing – GOLF.com

Augusta National always has something brewing, and this time it might be coffee. At least that’s what recent trademark filings suggest.   The world’s most famous golf club does not comment publicly on its business operations, but those boundaries get erased whenever ANGC looks to commercialize its offerings (i.e., earn more revenue during Masters week). To protect its exclusivity, Augusta National, Inc. files trademarks with the U.S. government, for anything from the green jacket to the phrase “A Tradition Unlike Any Other.” It’s in those filings that we get a tiny window into the club’s next frontier. Right now, that includes Augusta National coffee.  In June 2023, the club filed an application with the U.S. Patent and Trademark Office for “Clubhouse Select” under the category of “Coffee, ground coffee, and coffee sold in single-serve containers for use in brewing machines.” That sounds a lot like an Augusta National-brewed cup o’ joe — possibly one that slips into a Keurig — even if it hasn’t quite become a reality yet. First, the club needs trademark approval, which has proven difficult.  7 truths (and 1 lie) about Augusta National By: Evan Rothman While two years may feel like a long time, trademark
Read More