Snapchat: ‘Say it in a Snap’ activation to take over Pitt St – Mediaweek

Ryan Ferguson: ‘This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us – our real friends.’ Snap Inc. has launched the second phase of its “Say it in a Snap” campaign, with a one-day activation in Sydney designed to showcase how Gen Z connects on Snapchat. On Sunday 7 September, Snapchat will host a pop-up in Pitt Street Mall, giving away limited-edition cookies created with local brand Butter Boy and cookbook author and Snap Star Jasmin Weston. The flavours, Caramel Fairy Bread, Milk Choc Marshmallow & Pretzel, Chilli Chocolate, and Matcha White Choc & Lemon, tap into Gen Z tastes and behaviours, designed to be snapped in half and shared. Ryan Ferguson, Managing Director, Snap Inc. Australia and New Zealand, said: “This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us – our real friends. “It is the reason why we reach over 90% of people aged 13-24 in Australia, and why Snapchat is a powerful proposition for brands who want to build genuine
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