Snap Serves Up Second Phase Of ‘Say It In Snap’ Campaign With Delicious Butter Boy Activation

Snap Inc. has revealed it is launching the second phase of its ‘Say it in a Snap’ brand campaign, showcasing the unique way that Gen Z communicates on Snapchat through a physical brand moment. Designed to demonstrate the way Snapchatchatters create joy and connection by sharing small, everyday moments with close friends and family via the Snapchat platform, the one-day-only activation is the physical embodiment of this idea and brings with it a suite of creator partnerships designed to drive cultural conversation. On Sunday, September 7, Snapchat will give away limited-edition cookies created for sharing, at a pop-up experience in Pitt Street Mall which combines the fun of daily connection, friends and Snap-worthy treats that bring a moment of joy. The Snapchat brand moment features the special drop of cookies made by cookie distributor Butter Boy, in super-limited flavours co-curated by Gen Z cookbook author of Everyday Eats and Snap Star, Jasmin Weston. The activation taps into the global ‘blind box’ trend which has gripped young people across the country, and their love of connecting with friends and family by sharing small, everyday moments. The Snapchat activation was inspired by research on the emotional significance of sharing and snapping snacks
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