Threads is Hiding Hashtags in Cross-Posts from Instagram | Social Media Today

Threads is trying out another way to avoid confusion around hashtags in the app, with re-posts from Instagram that include a lot of tags now hiding them behind a “Show hashtags” CTA on posts. As you can see in this example, shared by Chris Messina (from a post by Tony Bamber), now, when a user is cross-posting from IG, and they include a heap of hashtags (as is the Instagram way), Threads is hiding them from view, seemingly as a means to discourage hashtag use. Or maybe just clutter in-stream, but either way, Threads remains opposed to hashtags, as it has been from the start, with the Threads team keen to avoid the rampant spamming of popular tags in order to get more post reach. Which, according to Meta, doesn’t work like it used to either way. Instagram chief Adam Mosseri has repeatedly disparaged the use of hashtags in this respect, saying, basically, that they’re not really needed at all anymore, and definitely won’t help to boost your post reach in any significant way. On record, here’s an overview of Mosseri’s various remarks on hashtags on Threads, as well as announcements on its alternatives to evolve topic tagging: In July
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