LinkedIn turns search into a targeted AI chat to grow your network – Digital Trends

What’s happened? LinkedIn is rolling out an AI-powered people search feature for Premium members in the US. Instead of typing job titles and company names, subscribers can describe the kind of person they want to find in plain language. LinkedIn says members can type prompts like “someone who’s grown a small business” or “an expert in digital marketing” instead of juggling filters. The AI parses those conversational queries against LinkedIn’s professional data to surface people whose skills and experience match the goal. For now, the feature is limited to Premium members in the US, with LinkedIn planning to expand access in the coming months. This is important because: LinkedIn is turning one of its core tools into a paid AI upgrade. That gives Premium subscribers a smarter way to find useful contacts and pushes more of LinkedIn’s advanced features behind a subscription. Paying members get an edge when they are prospecting, recruiting, or trying to reach a specific kind of expert. Plain language search helps when you are exploring a new industry and do not know the right titles or keywords. LinkedIn says it wants to surface “the right expertise, at the right time” for big moments like launching a
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