Cvent Strengthens Event Marketing Intelligence by Integrating LinkedIn Ads – MarTech Cube

Cvent, a market-leading meetings, events, and hospitality technology provider, announced the launch of Cvent Audience Connector for LinkedIn, a new integration with LinkedIn Campaign Manager through LinkedIn’s Audience API. The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows that rely on manual exports or third-party connectors. By streamlining campaign setup, improving precision targeting, and linking event and marketing data, the integration enables organizations to reach the right audiences faster to drive measurable event ROI. The integration builds on Cvent’s broader investment in event marketing intelligence, giving marketers new ways to activate and measure audiences on LinkedIn using the same trusted targeting that powers campaign insights across the Cvent platform. With the Cvent Audience Connector for LinkedIn, marketers can: Automate audience updates: Eliminate manual list uploads by syncing attendee and invitee data directly from Cvent into LinkedIn Ads. Improve campaign relevance: Retarget attendees and engage similar professionals using LinkedIn’s audience targeting to boost registration conversion. Optimize performance and ROI: Automatically refresh audiences to reduce wasted ad spend and tie campaign outcomes directly to event registrations. “Marketers today are managing more channels, data, and pressure to prove results than ever before
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