DFS explores comfort and performance through live gaming tournament – Furniture News

As part of its partnership with Shaquille O’Neal and the launch of its Soundwave recliner, DFS has extended its comfort expertise into gaming culture with a live Twitch activation featuring Andy Castell (AJ3), which aims to prove that comfort and performance go hand in hand. DFS wanted to uncover how UK gamers really use their set-ups, and what they value most in terms of comfort and performance. Partnering with psychologist Dr Daria Kuss and physiotherapist Alex Lee, DFS launched the UK Gaming Index, a nationwide survey of 1,000 gamers.  The results uncovered that: 83% say their current set-up is comfortable; 60% believe their set-up directly boosts their performance; one in three gamers want adjustable seating like a recliner in their dream set-up; and 73% experience some form of pain while gaming, from eye strain to back or neck discomfort. These findings informed the link between comfort, performance and wellbeing – insights that directly informed DFS’ live Twitch activation. To bring the UK Gaming Index to life, DFS launched the Gaming Thrones tournament, inviting gamers to submit applications for the chance to compete live against streamer AJ3 in the newly released EA Sports FC 26. During the stream, AJ3 showcased the
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