Snapchat launches festive AR retail experience – Fashion United

Social media platform Snapchat, which has more than 900 million monthly active users, has unveiled a festive retail experience in augmented reality (AR), designed to bring holiday shopping to life through immersive and interactive digital boutiques. The inaugural Snapchat Winter Village launches in collaboration with luxury fashion brand Boss, Swiss watchmaker and jeweller Chopard, and French beauty brand Lancôme, where each brand has created its own distinctive boutique, offering an exclusive AR experience designed in collaboration with the creative studio Atomic. Snapchat Winter Village – Boss Credits: Snapchat In a statement, Snapchat said the winter village experience offers brands a unique opportunity to reinvent their holiday shopping, targeting Gen Z and Millennial consumers by harnessing the power of Snapchat’s AR technology to deliver an immersive and engaging shopping experience by transforming “gift discovery into a moment of wonder and delight”. The Snapchat Winter Village experience runs from December 1 to 31, and will be available in the UK, the US, France, Germany, the Nordics, Benelux and the Middle East. It has been designed to allow Snapchatters the chance to explore each brand’s digital boutique and discover their products within an immersive shopping experience, just as they would in real life
Read More