Snapchat Winter Village teams with Chopard, Lancôme and BOSS for AR powered festive …

Snapchat has launched Winter Village, a festive AR retail experience in partnership with Chopard, Lancôme and BOSS. Throughout December, Snapchatters can explore the village’s boutiques and discover new products, just as they would in real-life, before shopping one of the brand’s e-commerce sites. Chopard invites visitors into a digital reinterpretation of its boutique. Snapchatters can browse displays showcasing the Maison’s watches and jewellery, with each piece revealing its story and craftsmanship through an interactive product card. Lancôme takes people on a poetic journey through beauty and light. Inspired by the Lancôme Express and its signature soft pink aesthetic. This AR experience reimagines the luxury perfume store as a glowing train carriage floating above snowy mountains. Inside, visitors wander through a pink and gold interior where each fragrance icon is presented like a precious treasure. Selecting a product reveals the story and inspiration behind each creation. BOSS, meanwhile, is unveiling its Augmented Factory, a festive space with copper toned walls and wooden crates, animated by a central conveyor belt highlighting the latest BOSS x Steiff collection, an exclusive collaboration where BOSS’ signature elevated aesthetic meets the timeless charm of Steiff’s beloved teddy bears with the trademark ‘Button in Ear’. “The Snapchat
Read More