Inside Snapchat’s Chennai Creator Connect: How the platform is winning Gen-Z India

Musician Asal Kolaar at Snapchat Chennai Creator Connect | Photo Credit: Special Arrangement The excitement is palpable at Chennai’s Snapchat Creator Connect. With the place teeming with Gen-Z, the buzz is on how content and social media trends can shape societal narratives. The numbers tell a story: 90 percent of their user base in India is between 13 and 34. At 250 million active users currently, Snapchat’s focus on visual storytelling, short videos and AR is clearly targeted at the young Indian. And now, with viral sensation, musician Asal Kolaar, they hope to strengthen their connect with regional players and culture. In the middle of all this action is Saket Jha Saurabh, Director and Head of AR & Content Partnerships, Snap Inc. “The south – particularly Tamil Nadu – has great history, with music, movies and culture. We feel there is a huge opportunity, and this is the beginning of a long journey with creators.” Chennai’s Snapchat Creator Connect | Photo Credit: Special Arrangement That journey filled with pictures, because, as Saket puts it, “the Gen-Z generation thinks in visuals.” “They send a photo of a dish to communicate that they have arrived at a place,” he explains, adding that
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