Snapchat Shares Insight into Key Trends of 2025 | Social Media Today

Snapchat has published a new overview of 2025 usage trends, including a heap of data on Snap usage, and summary overviews of the major shifts that it’s seeing in user activity. At the same time, Snapchat users can also now access their own 2025 “Snapchat Recap” in the app, which provides a highlight video of your Snapchat usage throughout the year. In terms of overall trends, however, Snapchat says that voice calls surprisingly gained traction in 2025, with younger users turning to voice notes to stay in touch, and add more personality to their interactions. As you can see in these notes, Snapchatters talked for nearly 1.7 billion minutes every day in the app, up 30% year-over-year. As per Snap: “And in the U.S. alone, over 5 billion voice notes were sent in 2025 — that’s nearly 10% more than last year! Turns out, hearing someone’s voice is still one of the most powerful ways to stay connected.” That is weird, because all of the data suggests that young people do not want to use the phone for voice calls, with so many alternatives for connection. Indeed, brands have been told for years that they should offer alternatives to voice connection
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