Instagram Boss Says the Platform’s Polished Feed Is Dead Thanks to AI – Business Insider

Instagram boss Adam Mosseri said that social media feeds are starting to fill up with “synthetic everything.” Drew Angerer/Getty Images Instagram’s head says creators will have to embrace a “more raw aesthetic” in the age of AI. Adam Mosseri said the spread of AI images has killed the polished, curated feed that made Instagram popular. He said the platform needs to “evolve” as AI content becomes almost indistinguishable from real photos. Instagram’s top executive thinks AI has made the social media site’s carefully curated grid a thing of the past. In an end-of-year message posted on Threads, Instagram head Adam Mosseri said that the platform would have to evolve to cope with a coming flood of AI-generated content — and warned that the rise of AI had killed off Instagram’s polished aesthetic. “Unless you’re under 25 and use Instagram, you probably think of the app as a feed of square photos. The aesthetic is polished: lots of make up, skin smoothing, high contrast photography, beautiful landscapes,” wrote Mosseri on Wednesday. “That feed is dead. People largely stopped sharing personal moments to feed years ago,” the Meta executive said, adding that users now kept friends updated on their personal lives through
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