Instagram, Snapchat, and the new age of game marketing – Page 2 of 2 – GamesBeat

Liam Neeson in the Clash of Clans ad. GamesBeat: Have you seen anything out there you would consider clever? I don’t know if a Super Bowl ad is clever or brute force as far as mobile games are concerned. Vorhaus: There’s been some clever buying of TV time. The DraftKings guys have been very smart at what they’ve been buying on ESPN. I liked the Clash TV ad in the Super Bowl. Last year they did something even smarter, which is they bought pre-Super Bowl time. It’s so much cheaper. I would love to say with a straight face that I loved that Kate Upton TV ad and let people in the blogosphere pile on me about what an asshole I am, but I actually thought the ad itself was horrible. There are plenty of places to see T&A. Tell me something about the game. I don’t think there’s a lot of clever stuff out there, though. What there ought to be is more of a game, somehow, involved in marketing these games. I always had this vision of Pogo sending a million people in the United States a little scratch-off card. What’s that cost, 20 cents apiece? You could
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