How to use LinkedIn to grow your business — and stay sane – The Times

When Henry Ellis-Paul, a lighting and signage designer, committed last September to posting every day on LinkedIn for three months, it is safe to say he did not quite realise what he had signed up for. By the end of December, he was mentally drained. In his final post of his self-imposed challenge, he wrote: “I. Am. Done. I need some time away from LinkedIn.” The last few weeks, he added, had been “bleak”. Speaking to The Sunday Times, Ellis-Paul explained that he undertook the marathon on the professional networking site in an attempt to grow awareness of Precinct Creative, the business he runs with his wife. The pair relocated from Sydney, Australia, to Norfolk last summer and found themselves starting again from scratch. Henry Ellis-Paul, who runs Precinct Creative with his wife Lucy, hit the wall after his social media marathon PRECINCT CREATIVE “Everyone talks about the importance of posting consistently on social media,” he said. “As a young business competing with glossy design studios with big offices and receptionists, we’re tiny. Clients speak directly to us — that’s our selling point. Being visible on social media was a way of communicating that we’re human.” Given LinkedIn’s prominence in
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