Play Pool Like No One’s Watching: Coopers Brewery Launches New Campaign Film

Coopers Brewery has launched the next chapter of its brand platform, ‘Forever Original’, with a film featuring a simple moment of majestic, everyday originality. The one-minute spot is titled ‘March to the beat of your own beer’. Vimeo “As a beer invented by a bootmaker, turned stonemason, turned dairyman, turned brewer, Coopers was literally born from originality,” said a release adding that ‘Forever Original’ isn’t just a tagline, it’s a 162-year-old commitment to originality across all parts of the brewery. Directed by EXIT’s Conor Mercury the spot is set in a classic Australian pub where we see a character playing pool like no one’s watching. advertisement “For some, there’s no better canvas for originality than the pool table at their local. Flair reigns, physics bends and the rules melt away. In these moments, there’s no better beer to raise than a Coopers because originals drink original,” said Ryan Fitzgerald, Executive Creative Director at Special . Jessica Douglas, Coopers Brand Manager, added, “With this iteration of ‘Forever Original’, we’re excited to include the punters that drink us, while celebrating the confidence that comes from being independent and truly yourself.” advertisement Credits Client: Coopers National Marketing Manager: Kate Dowd Brand Manager: Jess
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