Snap’s Direct Revenue Business Reaches $1B Annualized Revenue Run Rate as …

Every day, millions of people use Snapchat to connect with friends and family in ways that feel personal and real. Today, we’re excited to share that our direct revenue category—the portfolio of products where Snapchatters support the platform directly—has exceeded a $1B annualized revenue run rate. This milestone is anchored by our global subscription community, which has now surpassed 25 million members. Since launching in late 2022, Snapchat+ has become one of the fastest-growing consumer subscription services globally, with subscriber growth every quarter. What started as an early-access program for our most engaged Snapchatters has quickly scaled into a meaningful business—one that now represents a strong and growing revenue stream alongside our ads business. But Snapchat+ isn’t just growing quickly. It’s working because it’s built around something deeply human. Why Snapchat+ Resonates Snapchat plays an intimate role in people’s lives—it’s where millions connect everyday with the people who matter most to them. With more than 946 million monthly active users worldwide, Snapchat is on a path toward reaching one billion people globally. Snapchat+ succeeds by giving our community more ways to personalize and elevate their Snapchat experience. Features that may sound simple on paper—like pinning a best friend, customizing chat
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