The Wiggles Sign Global Deal With Universal Music Group – Billboard

Trending on Billboard SYDNEY, Australia — The Wiggles are taking their big red car to Universal Music Group. The iconic Australian children’s entertainers have struck a strategic global agreement with UMG, Billboard can exclusively reveal, marking a new chapter for an act, a brand, that’s 35 years young.   Going forward, Universal Music Australia (UMA) will take the lead in amplifying the Wiggles’ reach, feeding into UMG’s global network and know-how on streaming, digital and physical distribution, promotion and marketing, and more. Related Put simply, the collaboration has a mission to introduce the Wiggles to more families worldwide through new recording projects, expanded digital content and integrated campaigns. Through the arrangement, the Wiggles’ recordings will be released in the United States through Republic Records: Kids & Family. “The Wiggles are a true cultural phenomenon and one of Australia’s most iconic and enduring success stories,” comments Sean Warner, president and CEO, Universal Music Australia and New Zealand. “Their music has soundtracked childhoods for generations and continues to resonate across audiences worldwide. We’re proud to be shaping the next chapter of their international journey as a trusted and much-loved Australian group.”  The new arrangement will be formally announced Tuesday afternoon (Feb. 17)
Read More