Authenticity and providing value are key to LinkedIn engagement, says Bryant’s Stefanie Boyer

Feb 20, 2026, by Bob Curley LinkedIn has 1.2 billion users, but how many of us are truly using it effectively? Bryant University  Marketing Professor  Stefanie Boyer, Ph.D. , who has more than 15,000 followers on LinkedIn, says it’s not enough to just have a presence on the professional networking and career development platform; she details strategies to optimize LinkedIn engagement, grow your following, and present the most authentic and impressive version of yourself to potential employers. Stefanie Boyer, Ph.D. To improve LinkedIn engagement: Be authentic. “The posts that work don’t sound polished or corporate,” Boyer says. “They sound like a real person sharing something useful. I always ask: What problem does this help my audience solve today? If the answer isn’t clear, the post usually falls flat.” Be present. “Engagement is the conversation that follows the post,” she emphasizes. “Respond to all comments, ask follow-up questions, and stay in the conversation. Posting and ghosting will make you lose momentum and signals to the audience that you only want a one-way conversation, which will lower your engagement and reach.” Be curious. “When you reply to post comments, add value or ask a thoughtful question,” Boyer says. “‘Tell me more about that
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