Mayor Lurie hyped 205 small businesses last year on Instagram. – Mission Local

Since becoming San Francisco mayor last January, Daniel Lurie has been hustling like an influencer. He makes wonton in the Sunset, slurps pho broth in the Financial District, and takes a bite of an empanada in SoMa, broadcasting each meal to tens of thousands. He grabs his first, second, third, or fourth cup of coffee of the day.  This is, according to the mayor’s office, both a way to show that the mayor is out and about in the city — like Lurie’s mayoral icon, Dianne Feinstein — and part of a persistent effort to rebrand San Francisco as a nice place to live and visit, rather than a cesspool of vice and petty theft.  Lurie spent more money getting elected than any mayoral candidate in San Francisco history. His social media presence, though, has an unproduced, slightly awkward DIY aesthetic developed by Annie Gabillet, who ran social media for Lurie’s campaign before becoming his deputy director of communications. It is Lurie at his most avuncular. It is, for the Gen Z crowd, Lurie as lovable unc.   Daniel Lurie’s staffer Liberty Inocencio taking a video of him during his merchant walk on Clement Street during his mayoral campaign on July
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