Your LinkedIn is Getting Looked at, Get Your ‘Digital’ House in Order! – FEDweek

Like it or not, LinkedIn is the premiere platform for jobseekers at the moment. Image: photosince/Shutterstock.com By: Nancy Segal The beginning of the year is a great time to get your digital house in order. Whether you are pursuing federal employment or employment in private, nonprofit or state and local sector, people are looking at your LinkedIn profile. Don’t get left behind. The market is highly competitive and we should use every advantage we can. And yes, I know the feds aren’t as active on LinkedIn as the private sector but this is changing rapidly. LinkedIn is the premiere platform for jobseekers. You can argue that it’s good or bad but at the moment, this is the place to be digitally. Here are some ways you can optimize your LinkedIn account: Basics: Headline Strategy: Use all 220 characters with a formula: Current Role + Value Proposition + Target Keywords + Unique Differentiator About Section: Structure with a hook, story arc, and clear call-to-action using the STAR method Experience Optimization: Include 3-5 bullet points per role with quantified achievements and relevant keywords Skills & Endorsements: Strategically order your top 3 skills and actively manage endorsements Activity Publishing: Share original content 2-3
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