About six months ago , YouTube unveiled a “likeness detection tool,” which helped a select group of creators to search for AI deepfakes of themselves on the site. Today, YouTube announced that it had expanded this tool to “a pilot group of government officials, journalists, and political candidates,” according to a blog post shared by the site. This does sound like a decent step toward fighting disinformation on the platform. However, it also sounds like a lot of the onus is still on the people who have been the subject of the deepfakes in the first place. After the government official, journalist, or political candidate uploads a video verifying their identity, YouTube will flag potential deepfakes for them to report and request to remove. However , “detection does not guarantee removal,” reads the blog. “YouTube has a long history of protecting free expression and content in the public interest—including preserving content like parody and satire, even when used to critique world leaders or influential figures. We’ll continue to carefully evaluate these exceptions when we receive requests for removal.” We’re sure the line between satire and disinformation on YouTube will be an easy and uncontroversial one to draw! If you can’t
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