What is the “Hello Apple” Instagram account and should you follow? – T3

Quick Summary A new official Instagram account has appeared from Apple, called @helloapple. This is expected to offer some of the latest news and stories from the company. Apple has just launched a new social media account on Instagram called @helloapple. The new account has already been used to promote Apple MacBook and iPhone products. Specifically, it’s posted about the new Apple MacBook Neo, reposted about Apple TV-F1 and more. Article continues below Apple hasn’t given much away about this new communication line aside from the bio which simply reads: “Our stories, and yours”. Overall, the posts come across as a bit less corporate than the tech giant’s other Insta account, in favour of more fun and perhaps Gen Z focused messaging. (Image credit: Apple) It’s worth noting that Apple has been promoting its MacBook Neo on TikTok with great success of late. It would be a small jump to suggest this success, and Apple’s new focus, is on a younger market as it moves into this more affordable laptop space. A whole new Instagram account just to sell one laptop? Indeed that would seem a bit much, although not beyond Apple’s reach. This feels more like a longer term
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