Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles

Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and advertise their vehicles.  A digital-first strategy is important for all industries at the moment. This is no different for auto dealers who want people to see and consider their vehicles – especially now with COVID-19 keeping people out of showrooms. To make it easier for them to promote and manage their vehicles, Facebook is making several updates in the US.Related | Facebook Acquires Kustomer, Expands Into Customer Service SolutionsFirst, a new Manage Inventory tab gives dealers one place to do everything – create, manage, and promote their listings. Dealers can choose an existing catalog or create a new one by connecting to a third-party solution. Once this is set up, they can create ads using a pre-filled template.Dealers will also be able to see insights – i.e., views or leads – for those listings, helping them judge performance and plan ahead.Second is a new simplified process of creating automotive inventory ads, giving auto dealers the ability to create ads to promote inventory in just a few clicks with automotive inventory ads (AIA).  » Read More