Elon Musk pauses changes to X’s creator revenue-sharing program after backlash

Social media platform X swiftly backtracked on its announcement regarding new rules for creator monetization, which had focused on payouts based on engagement from a creator’s local audience. Late Tuesday, X Head of Product Nikita Bier announced that, starting Thursday, the platform will change its policy around payouts and will give more emphasis to impressions from the poster’s region. His rationale was that the platform should disincentivize gaming the algorithm by posting about the U.S. or Japan to gain the attention of those larger audiences. “We will be giving more weight to impressions from your home region—to encourage content that resonates with people in your country, in neighboring countries and people who speak your language,” Bier wrote on X. “While we appreciate everyone’s opinion on American politics, we hope this will disincentivize gaming the attention of US or Japanese accounts and instead, drive diverse conversations on the platform. We invite creators to start building an audience locally. X will be a much richer community when there are relevant posts for people in all parts of the world.” This drew a lot of criticism from users worldwide who said they posted about various topics in different languages, like English, in an
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