Perfumer Jo Malone breaks silence around Estée Lauder Companies’ trademark legal action

British perfumer Jo Malone has finally responded to Estée Lauder Companies (ELC) launching legal action against her over the use of her name on packaging for a Zara perfume. Malone broke the silence around the lawsuit in an Instagram Reel posted on 8 April, seen by Cosmetics Business, providing her thoughts on the situation. ELC, which has owned Malone’s perfume business, Jo Malone London, since 1999, launched legal action against Malone, her latest fragrance brand Jo Loves, and fashion retailer Zara UK over alleged trademark infringement, passing off, and breach of contract in March. These were filed with the UK High Court, an ELC spokesperson confirmed to Cosmetics Business in an email at the time. The litigation is said to be centred on the words ‘A creation by Jo Malone CBE, founder of Jo Loves’, which appeared on the packaging for a Zara perfume. Malone stated in her Instagram post that she was and still is “surprised and very sad” to have received the UK High Court claim over the use of her name. She added in the post that a defence is now being put together, and that she is prepared to “defend [her] position and innocence in court”. Malone
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