Influencer marketing has always driven engagement. But has it driven sales? In a sharp … – LinkedIn

Influencer marketing has always driven engagement. But has it driven sales? In a sharp exchange with Delshad Irani on Media Dialogues, Girish Prabhu – VP and Head of Amazon Ads India, lays out Amazon Ads’ ambition to change that—by integrating creators directly into a full-funnel system. The goal: 👉 Move creators from awareness drivers to measurable growth partners. This ties into the broader theme of the interview—connecting fragmented channels and finally answering what actually drives outcomes. If successful, this could redefine how creators are valued—and paid. ▶️ Watch the full conversation on Storyboard18 Delshad Irani Storyboard18 More from this author Explore content categories
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