After Vimeo Price Hikes, Livid Courts Creators And Small Businesses Weighing Alternatives

When Bending Spoons acquired Vimeo in late 2025, some small business customers received notices of price increases as steep as 2,400%.  For Nic Taylor, Head of Product and Growth at Livid, the shift looked familiar. He and several colleagues had helped build StreamYard, a browser-based live streaming platform that Bending Spoons acquired in 2024. Within months, staff were cut, and prices increased. The experience shaped Livid, a Delaware-based, ad-free video hosting service launched in January 2026, backed by $10 million from StreamYard co-founders Geige Vandentop and Dan Briggs. The investment gives the startup a direct link to the video infrastructure market it is now trying to re-enter, this time with a product aimed at individuals and small businesses rather than enterprise customers.  Nic’s pitch rests on a simple claim: businesses that use video for marketing, training, paid courses, and subscriber content need more control than free platforms provide, but cannot always absorb enterprise-tier pricing. “We are here basically to make their lives as easy as possible if they want to leave Vimeo,” Nic says. There are currently just under 2.2 million websites hosting video from Vimeo, according to Nic, spanning filmmakers, fitness coaches, course creators, and businesses that use video
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