Meta asks users to pay for WhatsApp, Instagram and Facebook – Yahoo Finance UK

Andrew Griffin Thu, 28 May 2026 at 10:38 am GMT-5 2 min read (PA) Meta is asking WhatsApp, Instagram and Facebook users to pay for the service. The company is launching “premium” versions of all of its accounts, offering users extra features and other bonuses in return for a monthly fee. Those features include extra ways of personalising accounts and insights into how many people are watching content that has been posted. The company promised that “more fun features” will come in the future. The subscription costs $3.99 for Facebook and Instagram, and $2.99 for WhatsApp. Users must pay the monthly subscription separately. For now, the extra features are relatively limited. On Instagram, for instance, users will be able to see how many times a story has been rewatched – though not who has done it – as well as allowing stories to stay up for 24 hours, giving them extra reach by highlighting a specific story once per week, preview stories without showing up on the list of viewers and the ability to search through the list of people who have watched a story for specific users. Other personalisation features include the ability to have custom fonts on a profile
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