WhatsApp’s reach shapes Brazil-specific antitrust test for AI competition | MLex

WhatsApp’s reach shapes Brazil-specific antitrust test for AI competition By Maria Júlia Baumert ( June 4, 2026, 21:46 GMT | Comment) — Brazil’s competition authority is increasingly examining whether WhatsApp’s near-universal adoption in the country gives Meta a unique gatekeeping role in the distribution of AI services. The question has emerged as a central theme in the agency’s investigation of restrictions on external AI providers under WhatsApp’s new Business API terms, even though some market participants said the platform isn’t necessarily essential.Brazil’s competition authority is increasingly examining whether WhatsApp’s near-universal adoption in the country gives Meta a unique gatekeeping role in the distribution of AI services…. Prepare for tomorrow’s regulatory change, today MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term. Know what others in the room don’t, with features including: Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs Predictive analysis from expert journalists across North
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