Ex-YouTube Exec Susanne Daniels On ‘Cobra Kai’ & Original Content – Deadline

YouTube will pivot back to original content according to former exec Susanne Daniels. She spearheaded the platform’s stunted move into original fare with the likes of Cobra Kai , before exiting the Google-owned platform in 2022 when it moved away from having its own programming. But the veteran exec and YouTube alum said she anticipates a full-circle moment for the Google-owned platform. Daniels was speaking at the ongoing Monte-Carlo TV Festival where she is chairing the event’s digital jury. Watch on Deadline “Neal Mohan was very averse to it… but now that he’s [CEO and] running YouTube, I think he’ll come around to it,” Daniels said, citing the deal for rights to the Academy Awards as evidence it is in the market for content. YouTube outbid ABC and others and has rights to the biggest night in film, starting 2029. Originals are, however, complicated for YouTube, as Daniels recalled. If YouTube is purely a distribution platform for third-party content, it avoids, in some jurisdictions, the regulation and checks on broadcasters and entities that originate, broadcast and publish content. “The distinction is that they claim they’re just a platform, and that was one of the problems when I ran original content
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