Vimeo Documents Persona-Powered Age Verification With Selfie Age Estimation – ID Tech

Vimeo has detailed how it checks users’ ages, using identity-verification vendor Persona and, in some cases, selfie-based facial age estimation, as it complies with new rules in the United Kingdom, European Union, and Brazil. The video platform stresses that the facial analysis is used only to estimate age, not to identify anyone, and says no biometric templates are created or stored. The checks are tied to where a user is and what they are trying to do. In the UK, EU, and Brazil, viewers may be prompted to verify their age when accessing mature content, when using features that could pose risks to younger audiences, and, in the UK, at login or when viewing unrated content. Videos embedded on third-party websites are not currently affected, with Vimeo placing that responsibility on the site owner. Vimeo routes the verification through Persona, with the available methods varying by region. In the UK, users can verify through selfie-based age estimation, a government-issued ID, or credit-card verification, while in the EU and Brazil the options are selfie age estimation or a government ID. Vimeo acts as the data controller and Persona processes the data as its processor. The platform’s handling of facial data is
Read More