How Private Equity Firms Can Get More Value from LinkedIn | The Social Media Butterfly

Spend a few minutes looking at the LinkedIn pages of private equity firms and you’ll see many of the same types of posts. Deal announcements. Exits. Fundraising news. Portfolio company milestones. Those updates absolutely have a place. They’re important moments in the life of a firm and they help tell part of the story. The issue is that they only represent a small fraction of what private equity professionals actually do. On any given day, investment teams are meeting with founders and management teams, talking with advisors, attending conferences, evaluating new industries, serving on boards and helping portfolio companies work through challenges. They’re having conversations about market trends, industry developments and the issues affecting businesses across their sectors. Over time, that creates a tremendous amount of knowledge and perspective that never shows up on LinkedIn. As a result, someone researching the firm may learn a lot about completed transactions but very little about the people behind them. They’ll see what the firm has done, but they may not get a clear sense of how the team thinks, what they’re paying attention to or where they’ve developed deep industry experience. That’s important because many of the people private equity firms want
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