Gen Z: India’s BJP mastered WhatsApp and X. Now it is trying to crack Instagram – BBC

Modi spent years building his strong image – why is he making Gen Z reels now? 1 hour ago Nikita Yadav BBC News, Delhi Reuters Many among India’s Gen Z may not see Narendra Modi as a friend. But the Indian prime minister is trying to talk to them like one. The 75-year-old leader – who has long cultivated a strongman image through scripted speeches, formal broadcasts and carefully choreographed appearances – has in recent weeks adopted a more casual style on Instagram, the photo and video platform popular with young people. Modi’s timeline, which until a month ago featured carefully curated posts, now also includes more “candid” content, such as a get-ready-with-me reel and several selfie-style addresses to young people, whom he calls “friends”. In one video, he even refers to a phrase popular among Gen Z, saying, “first in my bloodline to build a rocket, a chip and a drone” while addressing students at a graduation ceremony in Delhi. Modi has more than 106 million followers on Instagram, making him one of the most-followed political leaders on the platform. But the tone of his communication on the platform was never central to his team or the Bharatiya Janata
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