Meta To Charge Businesses For WhatsApp Service Messages From October – TVC News

Meta, the parent company of WhatsApp, is set to introduce charges for certain business messages sent through the WhatsApp Business Platform from October 1, 2026.The change will primarily affect companies using the official WhatsApp Business Platform, previously known as the WhatsApp Business API. Banks, fintech companies, e-commerce platforms, telecommunications operators,…… Meta, the parent company of WhatsApp, is set to introduce charges for certain business messages sent through the WhatsApp Business Platform from October 1, 2026. The change will primarily affect companies using the official WhatsApp Business Platform, previously known as the WhatsApp Business API. Banks, fintech companies, e-commerce platforms, telecommunications operators, logistics firms and large retailers that use WhatsApp for customer support and transaction-related communication are among businesses likely to feel the impact. However, ordinary WhatsApp users and most small businesses using the standard WhatsApp Business app on mobile devices will not be affected by the new charges. Under the existing arrangement, a message from a customer to a business opens a 24-hour customer service window, during which businesses can send free-form service messages and certain utility messages without paying Meta. That arrangement is set to change from October 1, when Meta will begin applying per-message charges to service messages
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