Amul Seeks Removal of 'Cow Cruelty' Videos from YouTube and Facebook

New Delhi: The Delhi high court has sought the response of Google and Facebook on a plea moved by the Gujarat Cooperative Milk Marketing Federation (GCMMF) Limited, which sells milk and dairy products under the Amul trademark, seeking removal of certain videos alleging that they are cruel to cows. Issuing notice to the two social media platforms and the person who uploaded the videos and seeking their replies to the GCMMF’s suit, Justice Mukta Gupta refrained from passing any interim order directing removal of the videos, titled “Unholy Cattle of India: Exposing Cruelty in the Indian Dairy Industry”, from YouTube and Facebook. The court asked the person who uploaded the video, to indicate how the GCMMF or its members were indulging in cruelty against cows and why Amul’s mascot was used in the video, in his reply. With this direction, the court listed the matter for hearing on January 15, 2021. The GCMMF, in its suit, has sought the removal of the videos from YouTube and Facebook, claiming that the person who has uploaded those is targeting it. The suit has contended that the videos uploaded by defendant Nitin Jain “were slanderous and disparaged and denigrated the Amul brand and…
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